Dental practices · Chicago
Websites for dentists who own their practice — built around the one thing that pays for them: a patient who calls, books, and shows up.
The audit
Every agency that cold-calls your office opens the same way: your website isn't mobile-friendly. I checked. Across 295 practice sites in DuPage County, it was true of six of them.
So I stopped guessing and pulled the data on 586 practices across the western suburbs and the South Side. Here's where the real gaps are.
| Signal | Share | |
|---|---|---|
| No way to book online | 31% | |
| No structured data for Google's local results | 23% | |
| No website at all (South Side) | 36% | |
| Not mobile-responsive | 2% |
Sample: 330 practices across Naperville, Wheaton, Glen Ellyn, Downers Grove, Elmhurst and Hinsdale; 256 across South Shore, Chatham, Hyde Park, Calumet Heights, Beverly, Auburn Gresham, South Chicago and Roseland. Percentages for booking and structured data are of practices with a reachable site.
What it means
Your site probably looks fine. It just can't take a booking at 9pm, when the person with a broken molar is actually looking.
Who this is for
If your practice is owned by a group or a DSO, your marketing is already decided somewhere else and I'm not useful to you. I work with practices where the person who owns the chair is the person I'm talking to.
That's not a preference, it's the whole pitch. A patient choosing you over the chain in the strip mall is choosing to see the same dentist every visit, from someone with no corporate quota shaping the treatment plan. Most practice websites never say that out loud. Yours will.
What gets built
I don't start from a blank page or ask you to pick a template. The layout is built around how people actually call a dental office, and it's the same for every practice.
Visible at every scroll position, with a call bar fixed to the bottom of the screen on phones. Most visits end in a call, not a form.
It's the first question every caller asks. Answering it before they dial saves your front desk the call and saves the patient the wait.
If you have a scheduler, it's the primary button everywhere. If you don't, every button becomes tap-to-call — never a dead link.
The highest-intent search in dentistry, and the one most practice sites bury under a services dropdown.
Practice and FAQ markup Google can read, so hours, location and services show up where suburban practices get found.
If you run an in-house membership plan, it gets its own block, high enough that someone without insurance sees it before they leave.
How it works
Ten minutes with whoever runs the front desk. Which insurance you take, what you actually offer, your real hours. I don't guess at any of it.
The real site for your practice, not a mockup and not a stock template with your logo dropped in. Nothing to sign to get here.
I send you a link. If it's wrong, tell me and I'll fix it. If it's not for you, delete the message — you're not out anything.
Launch on your own domain, hosted and kept up to date, with edits when something changes at the practice. What that costs depends on the practice, so it's a conversation and not a price list.
Ground rules
Worth saying before you ask, because a vendor who says yes to all of this is a liability to your license.
Get in touch
No pitch deck and no discovery process. If you're a doctor-owned practice in the Chicago area, a two-line email is enough to start.